Branding Manual for Utilities

Branding Manual for Utilities

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Quick Overview
Building the Wastewater Utility Brand ...
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Number of pages: 56
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Description
This manual provides solutions that are based on principles of marketing and branding. Applying these principles will help wastewater utilities be extremely clear about the value they offer to their communities. It addresses how to build a strong brand, which will increase trust, support, and investment. The practical advice in this manual is helpful whether the utility is trying to combat negative branding and low trust, attempting to be more visible to their community, proposing higher rates, or just striving to improve its decision making and communications.

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